For more than 100 years, the Mars family has shared their passion and time-honored traditions for chocolate-making. Ethel M. Chocolates wanted to redesign their website so they could appeal to a younger audience while still appealing to their older audience. This gourmet chocolate company wanted a classy yet modern design that catered to all users.
Lead Designer / Art Direction
Ethel M. Chocolates was a bit of a challenge. The company wanted to redesign their website so they could appeal to a younger audience while still maintaining a high class look that appeals to their current older audience. To solve this, I used their gourmet chocolate imagery, which screamed high class, and paired it with more modern styles and colors. I also used wood textures which helped give off a classy look. To help appeal to the younger audience, I included a social element into the design and a video that would talk about their 100 year tradition.
Create Your Own Box
Ethel M. Chocolates wanted users to be able to create their own box of assorted chocolates. This would help appeal to a younger audience, since who doesn't love when they can pick and choose their chocolates? To accomplish this, I made a very user friendly design that lead the user through the process using only three steps, making it quick and easy.